[Magdalen] Advent co-opted
Grace Cangialosi
gracecan at gmail.com
Fri Nov 21 13:05:39 UTC 2014
At my physical therapy appointment yesterday I was absolutely floored as I heard the young therapists discussing a novel marketing ploy.
You can now get a Beer Advent Calendar! Yes indeed! A case with dated compartments for December, each holding a bottle of artisanal beer. I couldn't think of a single comment in the moment, but there does seem to be some sermon fodder there!
I couldn't help flashing back to the December in Germany when, as a 5-year-old girl, I received my first Advent calendar from our housekeeper. A real German one with a snowy scene and a hint of glitter and, of course, those magical little doors!
And every year after we moved back to the States, a calendar would arrive in the mail--all the way from Germany! For me, those simple German calendars are still the only authentic ones!
Beer Advent Calendar...faughh!
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