[Magdalen] New to Me.

[Christopher Hart]

I agree with, Jim. Incentivize is widely used in the business world.
Personally I find it abhorrent, but to avoid using it generally requires
more creative sentence structure than some business folks seem to be
capable of.

On Friday, October 16, 2015, Jim Guthrie <jguthrie at pipeline.com> wrote:

> From: Marion Thompson
>
> Just now in a radio interview I heard a woman say that a certain action
>> would 'incentivize' consumers to do something.
>>
>
> That one's been around for some years -- and those of us who’ve worked in
> business have run into it regularly.  But as Bethany Dumas (or perhaps her
> horse) once posted on TOL, "English is a great language -- you can verb
> anything."
>
> Cheers,
> Jim
>
>
>
>
>
>

-- 

Christopher Hart

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