[Magdalen] I got this email today. Crystallized cane juice, my foot.

[Brian Reid]

-------- Forwarded Message --------

Subject: 	Notice Re: Iveta Gourmet Inc and the FDA
Date: 	Wed, 30 Nov 2016 17:32:11 -0500
From: 	Iveta Gourmet <info at iveta.com>
Reply-To: 	info at iveta.com
To: 	brian at reid.org



*Notice*

I would like to give all of our friends and valued customers a heads up 
about some changes we are making to our product packaging as a result of 
some recent pronouncements from the US Food and Drug Administration (the 
“FDA”).

The FDA has recently issued guidance to food manufacturers concerning 
use of the term “evaporated cane juice” (and similar terms) on product 
labels. The stated purpose of the guidance is to enhance consumers’ 
ability to make informed choices among sweeteners by promoting accurate 
and consistent labeling.

It is the position of the FDA that ingredients on a food label should be 
listed by their common or usual name which accurately describes, in as 
simple and direct terms as possible, the basic nature of the ingredient. 
Since sugar cane products exist in many different forms the FDA view is 
that the term “evaporated cane juice” is not the common or usual name of 
any type of sweeter and that this ingredient should be listed on food 
labels as “sugar” preceded by one or more truthful, non-misleading 
descriptors if the manufacturer so choses.

In the case of Iveta Gourmet baking mixes *we would like to make it 
clear that the ingredient described as “crystalized cane juice” on our 
product labels is, in fact, “sugar”.*

To avoid any future confusion or possible misleading statements we are 
re-designing our product packaging, promotional materials and website to 
fully comply with the FDA guidance. For our existing inventory of 
product packaging we are adding language to the ingredients label 
stating that “crystalized cane juice is sugar”.

If you are an Iveta Gourmet wholesale customer and have our baking mixes 
in your inventory we ask that you send us a list of your stock and we 
will provide, without charge, updated labels to modify the ingredients 
panel on such products.

If you have any questions please do not hesitate to contact me at:

john at iveta.com <mailto:john at iveta.com>

831-423-5149 phone

831-423-5169 fax

or by mail at:

Iveta Gourmet Inc.

2125 Delaware Ave., Suite F

Santa Cruz, CA 95060

We wish you and your families a happy and healthy holiday season and 
apologize for any inconvenience that these changes may cause.

John N. Bilanko, CEO

Iveta Gourmet Inc.     2125 Delaware Ave., Santa Cruz CA 95060 
info at iveta.com www,iveta.co

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This message was sent to brian at reid.org from:

Iveta Gourmet | info at iveta.com | Iveta Gourmet Inc | 2125 Delaware Ave. 
Suite F | Santa Cruz, CA 95060

	

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