https://www.wired.com/2017/04/forcing-ads-captive-audience-attention-theft-crime?utm_source=On+Being+Newsletter&utm_campaign=2e928393ce-20170422_helen_fisher_newsletter&utm_medium=email&utm_term=0_1c66543c2f-2e928393ce-66358637&goal=0_1c66543c2f-2e928393ce-66358637&mc_cid=2e928393ce&mc_eid=26758669f2